PTAS AI · Data Analytics Services

Dashboards your team opens on Monday morning.

Pipelines that run unattended. A warehouse the finance team trusts on quarter close. Predictive models you can put in front of a regulator. We build the data plumbing first, then the dashboards everyone actually asked for, then the next three they will ask for next month.

Built on proven standards
ISO/IEC 27001-aligned SOC 2–ready architecture GDPR & DPDP–tested dbt–certified engineers
What we deliver

Nine ways we ship a data analytics engagement

Pick the engagement that matches where you actually are – a fresh warehouse, a stack of brittle pipelines that need rescuing, a BI tool nobody opens, or a model that should be in production but isn't.

Data Strategy & Roadmap

Before anyone builds, we write down what the business actually wants to answer, what data already exists, and the gap between the two. The deliverable is a roadmap your CFO and your CTO both sign off on – not a 60-page deck.

  • Data maturity assessment
  • Use–case prioritisation by ROI
  • Target architecture and tool selection
  • 12-month delivery plan with budget

Data Engineering & ETL

Reliable pipelines from your source systems into the warehouse. Idempotent, observable, alerted, and version-controlled. The kind of plumbing where the first sign of a problem is a Slack message from us, not a wrong number in the Friday report.

  • Batch and incremental ELT with dbt
  • Airflow, Dagster, or Prefect orchestration
  • API, database, and SaaS connector builds
  • Data contracts and schema-change handling

Cloud Warehouse & Lakehouse

Snowflake, BigQuery, Redshift, or Databricks — sized to the workload, not to the sales pitch. We design the schemas, set up the environments, and write the cost guardrails so you do not discover a six-figure query in next month's bill.

  • Multi-environment setup (dev, stage, prod)
  • Dimensional and data-vault modeling
  • Cost monitoring and query optimisation
  • Role-based access and warehouse separation

BI & Self-Service Dashboards

Dashboards your finance, sales, and ops teams actually open — because the definitions match what they expect, the numbers reconcile, and the filters do what the label says. Power BI, Tableau, Looker, Metabase, or Superset.

  • Executive, ops, and self-service tiers
  • Metric definitions everyone agrees on
  • Embedded analytics for your product
  • Training and adoption playbook

Customer & Marketing Analytics

Funnel reporting that ties campaign spend to revenue, not just to clicks. Cohorted retention, LTV by segment, attribution that actually attributes, and the one chart product managers ask for in every QBR.

  • Multi-touch attribution modeling
  • Cohort, retention, and LTV analysis
  • Funnel and conversion deep-dives
  • CDP integration (Segment, RudderStack, mParticle)

Predictive Analytics & ML

Demand forecasts, churn scores, propensity models, and fraud detection – built on your data, evaluated honestly, and shipped with a drift monitor so the model tells you when it stops being useful. Every model comes with a written list of what it cannot do.

  • Forecasting (Prophet, ARIMA, LightGBM)
  • Classification and propensity scoring
  • Anomaly and fraud detection
  • MLOps: serving, monitoring, retraining

Real-Time & Streaming Analytics

Sub-minute pipelines on Kafka, Kinesis, or Pub/Sub for the workloads that genuinely need it — fraud, logistics, operational monitoring. For the rest, micro-batch is usually cheaper and just as fresh, and we will tell you when that is the honest answer.

  • Kafka, Kinesis, Pub/Sub pipelines
  • Flink, Spark Streaming, Materialize
  • ClickHouse, Pinot for low-latency OLAP
  • Sub-second dashboards where they earn it

Data Quality & Governance

Quality is not a slide in a deck. It is dbt tests on every model, row-count reconciliation on every load, lineage you can trace end-to-end, and a definition of "right" that finance, product, and engineering all signed off on.

  • dbt tests and Great Expectations checks
  • Column-level lineage and impact analysis
  • Data catalog (DataHub, Atlan, OpenMetadata)
  • PII discovery, masking, and access policy

Embedded Analytics for SaaS

White-labelled dashboards inside your product. Multi-tenant isolation, per-customer row security, fast loads on top of a shared warehouse, and the kind of UX that customers will actually pay extra for instead of exporting to Excel.

  • Multi-tenant data isolation
  • White-labelled UI and theming
  • Row and column-level security
  • Usage tracking and tiered access
Industries we ship into

Where our analytics work earns its keep

Different industries, same pattern — too much data, not enough trust in it. These are the verticals where we have built the playbook more than once.

Banking & Financial Services

Regulatory reporting, credit risk dashboards, AML and fraud monitoring, and treasury analytics. Audit trails built in, because the regulator will ask.

Retail & E-commerce

Demand forecasting by SKU and store, marketing-mix modeling, customer LTV, and inventory-turn dashboards that update before the morning stand-up.

Manufacturing & Supply Chain

OEE dashboards, predictive maintenance on the machines that actually break, supplier scorecards, and inbound-logistics tracking down to the lane.

Healthcare & Life Sciences

Claims analytics, clinical-trial tracking, patient cohort analysis, and HIPAA-aligned warehouses. PII handling that survives a compliance review.

SaaS & Tech

Product analytics, MRR and churn cohorts, expansion-revenue tracking, and a usage dashboard customer success can actually use to drive renewals.

Logistics & Transport

Route profitability, on-time-delivery analysis, fleet utilisation, and the kind of operations dashboard that tells the dispatcher what to do, not just what happened.

The stack we ship

Tools your team can keep running after we leave

We pick what fits your team and your budget, not what gets us a partner badge. Most engagements land on whichever of these your engineers are already comfortable with.

Warehouses & Lakes

Snowflake BigQuery Redshift Databricks Postgres ClickHouse Iceberg

Pipelines & Transform

dbt Airflow Dagster Prefect Fivetran Airbyte Kafka Flink

BI & Visualisation

Power BI Tableau Looker Metabase Superset Sigma Hex

ML & Cloud

Python scikit-learn XGBoost PyTorch Spark AWS GCP Azure
How we deliver

Five stages, written down before we start

No surprises, no shifting scope, no slide that says "magic happens here". Every stage has a deliverable your team can review and reject before the next one begins.

Discovery & Data Audit

We inventory the source systems, profile the data for quality, write down which questions the business wants answered, and define what "right" looks like for each one. Output: a one-page scope and an honest list of risks.

Architecture & Modeling

Pick the warehouse, design the dimensional model, decide what runs in batch versus stream, and document the contracts between source systems and the warehouse. The diagram fits on a single page or it is not ready.

Build, Test & Reconcile

Two-week sprints with dbt tests on every model, row-count reconciliation against source on every load, and a staging environment your analysts can poke holes in before anything hits production.

Dashboards & Rollout

Build the dashboards finance and ops asked for, plus the three they will ask for next month. Train the team, write the methodology notes, and run a two-week parallel with whatever they were using before.

Monitor & Iterate

Freshness monitors, anomaly detection on the metrics that matter, a defined process for new metric requests, and a named engineer who answers when a number looks wrong on a Friday at 4pm.

Security & data protection

Your data does not leave your control.

Analytics platforms are juicy targets. They concentrate every system's data into one place — which is the point, but it is also the problem. We design the build so the predictable failures cannot happen.

Encryption end to end

TLS 1.2 or higher in transit, AES-256 at rest, customer-managed keys when your compliance team wants them. Backup encryption too — not just the warm copy. The certificate rotates on its own; nobody has to remember.

Row and column-level security

Sales sees their region. Finance sees the totals. HR sees salaries; nobody else does. Access policies live in code, get reviewed in PRs, and apply uniformly whether the user is in Tableau, dbt, or the raw warehouse console.

PII discovery & masking

Automated PII scanning on ingestion. Tokenisation for analytical use, full masking for non-prod, and a documented retention policy that respects GDPR Article 17 and India's DPDP Act. No spreadsheets of customer phone numbers floating around.

Audit trails & lineage

Every query logged, every model versioned, every dashboard change traceable to a person and a ticket. Column-level lineage so when finance asks "where does this number come from", the answer takes 30 seconds, not a week.

Why teams pick us

What you get that you probably didn't have before

We are not the cheapest analytics shop. We are also not a consultancy that ships a deck and disappears. Four reasons teams stick with us past the first dashboard.

Testing baked in

Every model has dbt tests. Every load reconciles against source. You hear about a broken pipeline from us, on a Tuesday — not from a board member on a Friday.

Honest about cost

We will tell you when "real-time" actually means "fresh by 9am". We will flag the query that costs ₹40,000 a week and rewrite it. The cloud bill is part of the deliverable.

Documentation that survives

Column descriptions in dbt. Methodology notes alongside every dashboard. A README that tells the next engineer how to add a metric. We write for the team that inherits the work.

Real handover, not theatre

A two-week parallel with your analysts. A 30-day warranty. A choice to extend on support or not — no five-year contracts. The goal is your team running the platform, not us being permanent.

FAQ

Questions we hear on the first call

If yours isn't here, a 30-minute discovery call is usually faster than email.

How long does a typical data analytics project take?

A focused dashboard built on an existing warehouse usually ships in four to six weeks. A new warehouse with ETL pipelines, modeled data, and three to five executive dashboards sits in the ten to sixteen-week range. Multi-domain platforms with governance, lineage, and a self-service layer typically run four to six months. Anything shorter than four weeks tends to be a one-off report dressed up as a project — fine, but a different conversation.

Do you work with our existing data warehouse and BI tools?

Yes. Most engagements start with the stack you already pay for. We build on Snowflake, BigQuery, Redshift, Databricks, and Postgres. We publish into Power BI, Tableau, Looker, Metabase, and Superset. We will only recommend a migration if the current setup is genuinely costing you more than the switch — and we will put numbers behind that claim before suggesting it.

How do you make sure the numbers can be trusted?

Three layers. First, dbt tests on every model — uniqueness, not-null, referential integrity, and business-rule assertions. Second, row-count and total reconciliation against source systems on every load. Third, anomaly detection on the metrics that matter most, so finance hears about a broken pipeline from us, not from a board member at the wrong moment.

Can you handle real-time and streaming analytics?

Yes. Kafka or Kinesis for the bus, Flink or Spark Structured Streaming for the processing, and a serving layer that fits the question — Pinot or ClickHouse for sub-second OLAP, Materialize for incremental SQL views, or just a warehouse with micro-batch loads when the business actually means hourly. We push back when "real-time" really means "fresh enough for the 9am meeting" — it usually saves a few zeros on the bill.

Will the dashboards still work after you leave?

That is the whole point. Every model is documented in dbt with column-level descriptions. Every dashboard ships with a one-page methodology note explaining the definitions, the filters, and the known caveats. We run a two-week handover with your analysts and a 30-day warranty on anything we shipped. After that, support is a separate contract — not something you are locked into.

Do you build predictive models, or only dashboards?

Both. Demand forecasting, churn scoring, propensity-to-pay, fraud scoring, and inventory optimisation are the most common ones we ship. We work in scikit-learn, XGBoost, LightGBM, and PyTorch when the problem warrants it. Every model comes with a baseline, a holdout evaluation, a drift monitor, and a written explanation of what it cannot do — because the second one matters more than the first.

How do you handle data privacy and compliance (GDPR, DPDP, HIPAA)?

PII gets discovered on ingestion, tagged in the catalog, masked or tokenised in analytical layers, and removed from non-production environments. Retention policies are documented and enforced in code. For HIPAA workloads we run in a dedicated, encrypted environment with BAAs in place. For GDPR and India's DPDP Act, subject-access requests get a defined process — not a panic email when one arrives.

What happens if our data is messy or scattered across systems?

That is the normal starting point, not the exception. We spend the first sprint profiling the data, finding the obvious quality issues, and writing down the assumptions everyone has been making silently. The fix is rarely a "data cleanup project" — it is usually a few well-placed contracts at the source plus transformation rules in the warehouse, applied consistently. We will tell you which of the two it is on week two.

Can you work with our existing data team?

Most of our engagements are hybrid. We lead architecture and the first releases, your analysts and engineers pair with ours, and ownership transfers as the project moves. The code and documentation we produce is built to survive that handover. If you would rather we stay fully in charge, that is also fine — but it is not the default we recommend.

How is a data analytics project priced?

Fixed-price for scoped work like a warehouse migration, a defined set of dashboards, or a specific model. Time-and-materials on long-running platform engagements where requirements evolve sprint to sprint — which is more honest than padding a fixed price to cover unknowns. You see the rate card, the team, and the timeline before anything is signed. Indicative ranges are shared on the first call so nobody wastes a month on a proposal.

Send us the question your data should be answering.

A KPI you can't trust. A dashboard nobody opens. A pipeline that breaks every Wednesday. We will come back with a one-page diagnosis and a realistic timeline. No 40-slide proposal, no upsell on a platform we don't yet know you need.